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Inventory management for Amazon sellers, set against every FBA fee.

Shelfcrest runs inventory management for Amazon sellers whose FBA stock costs too much or runs out at the wrong time: demand forecasting, inventory planning and restocks set against FBA capacity limits, the Inventory Performance Index and Amazon's fees.

Founder-led · Seller Central · amazon.com, .ca, .co.uk, .ie, .com.au

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What inventory management for Amazon sellers covers

The audit tier of the crest: a steel shelf with kraft parcels being scanned along its lanes The Shelfcrest crest as five tiers: audit, listing, ads, buy box and growth, with the buy box tier lit, because this page belongs to it. 01 audit02 listing03 ads 05 growth04 buy box tier 04 of 05
The audit tier, and where this page sits: tier 04 of 05

Inventory management for Amazon sellers on FBA works out how much stock to send, when, and how, so a product neither runs out nor sits as slow moving inventory in a fulfillment center. That sounds simple until the fees and the limits are added: monthly FBA capacity limits, the Inventory Performance Index, inbound placement fees, storage fees and a fee for running too low.

Every one of those is set by Amazon and changes during the year. Too little stock, and a product can pay the low-inventory-level fee and lose sales while it is out. Too much, and it counts as excess inventory, weighs on the IPI score and builds up storage costs. The right level sits between them.

As an Amazon FBA consultant, Shelfcrest sets inventory levels for each SKU from your own sales velocity and demand forecasting, then plans replenishment, shipment splits and timing against Amazon's current rules, with cash flow in mind. Inventory management is also part of full account management.

Six signs your Amazon inventory management needs help

One FBA restock in order: the forecast, the check against this month's capacity limit, the choice of shipment splits, the shipment itself, and the stock received and available to buy. Forecast Capacity check Shipment splits Shipped and received Available to buy days of supply from your own sales this month's FBA limit one location for a fee, or several free cartons labeled and tracked no stranded units, ads timed to stock
One restock, from forecast to stock that is available to buy
  1. Low-inventory-level fees on your statement

    Amazon charges it when both the 90 day and 30 day days of supply fall below 28 days.

  2. A best seller keeps running out

    Stockouts cost sales and the organic rank the ads were building, and they are the most expensive inventory decisions to get wrong.

  3. Excess inventory warnings

    Amazon counts an item as excess once it holds more than 90 days of supply against forecast demand.

  4. Stranded units in the fulfillment center

    Units without an active listing cannot be bought, and they still cost storage.

  5. Placement fees you did not plan for

    Sending to a single location costs a fee per unit; splitting across five or more locations can cost none.

  6. A restock that will not fit this month

    Capacity limits are set monthly, so a late plan can leave stock with nowhere to go.

The FBA fees and limits an inventory plan has to fit

Five FBA rules an inventory plan must fit, each pulling in a direction: the low-inventory-level fee pushes stock up, excess inventory and storage fees push it down, capacity limits cap it, and placement fees shape how it is sent. 01 Low stock fee under 28 days pushes stock up 02 Excess inventory over 90 days pushes stock down 03 Storage fees monthly, long-term push stock down 04 Capacity limit set each month caps the total 05 Placement fee splits and location shapes the shipment
Five FBA rules, each pulling the stock level up or down
RuleWhat Amazon saysDirectionWhat is done
Low-inventory-level feeCharged when both the 90 day and 30 day historical days of supply are below 28 daysKeep more stockRestocks timed so days of supply stay above 28
Excess inventoryAn item is excess with more than 90 days of supply on forecast demandKeep less stockOrders sized to sell through inside the window
Storage feesMonthly inventory storage fees, and long-term storage feesKeep less stockSlow movers reduced before they age
FBA capacity limitOne limit per storage type each month, usually announced in the fourth weekA ceilingRestocks planned against next month's limit
Inbound placement feeA fee for sending to one location; no fee with Amazon-optimized splits of five or more identical cartons per itemHow to shipCartons packed to qualify for the no fee option where it pays

Amazon's own guideline in the Inventory Performance help is to hold enough stock to cover 30 to 60 days of expected sales. That band is where the low stock fee and the excess inventory line both stay out of reach.

Eight areas of FBA inventory consulting, and the question behind each

Two columns. On the left, what the brand decides: what to order from the supplier, the budget, the lead time it accepts. On the right, what the FBA inventory plan works out: days of supply, restock timing, shipment splits and the fee cost of each option. The brand decides what to order from the supplier how much cash goes into stock the lead time it will accept which products to discontinue The plan works out days of supply for each product when each restock must ship shipment splits and their fees stock to pull before it ages one forecast
What the brand decides, and what the inventory plan works out
Demand forecasting
How many units does each SKU sell per week, what do the sales trends look like across the year, and how much safety stock does that call for?
Days of supply
Is every product between the low stock fee line of 28 days and the 90 day excess line?
Capacity limits
Will next month's restocks fit inside the FBA capacity limit Amazon has set?
Shipment splits
Does it pay to pack for Amazon-optimized splits, or to pay the placement fee and ship to one location?
Stranded inventory
Which units are sitting in fulfillment centers without an active listing, and what are they costing in storage and lost sales?
Slow moving products
Which slow moving products will reach long-term storage fees, and what is the plan to reduce them first?
Ads and stock together
Are PPC budgets cut before a product runs low, and raised when a restock lands?
Supplier lead time
Does the reorder point allow for production, freight and receiving time?

Days of supply, the number every FBA restock and inventory level is built on

Days of supply is how long your stock levels will last at the current sales velocity. Amazon uses it for the low-inventory-level fee and for excess inventory, so it is the number an FBA consultant manages first. Keep it above 28 days and under 90, ideally inside Amazon's own 30 to 60 day guideline.

Days of supply from 0 to 120. Below 28 days the low-inventory-level fee can apply; Amazon's guideline is 30 to 60 days of expected sales; above 90 days the stock counts as excess. 28: low stock fee line60: top of the guideline90: excess line 0 days120 daysguideline from Amazon's Inventory Performance help: 30 to 60 days of expected sales
Days of supply: the fee line, Amazon's guideline, and the excess line

Days of supply = units available / average units sold per day

Reorder point = daily sales × (lead time in days + safety days)

Sell-through = units shipped over 90 days / average units held

Worked example, illustrative

A product sells 20 units a day. Production, freight and receiving take 45 days, and the brand holds 10 days of safety stock.

  • The reorder point is 20 × (45 + 10) = 1,100 units: when stock drops to 1,100, the next order must go.
  • At 1,100 units, days of supply is 1,100 / 20 = 55 days, inside Amazon's 30 to 60 day guideline.
  • When the order lands 45 days later, 200 units of safety stock remain. An order of 1,400 lifts stock to 1,600 units, or 80 days, still under the 90 day excess line.
  • Packed as five identical cartons per shipment, the order can go in with no placement fee under Amazon-optimized splits.
Size tierWeightMinimal splits fee per unitAmazon-optimized splits
Small standard8 oz or less$0.14 to $0.32No fee
Small standard8+ oz to 16 oz$0.16 to $0.32No fee
Large standard12 oz or less$0.20 to $0.40No fee
Large standard1.5+ lb to 3 lb$0.34 to $0.60No fee
Large standard15+ lb to 20 lb$0.55 to $1.90No fee

What an FBA inventory audit finds

Illustrative examples on an unnamed account. Not client results.

The Buy Box tier of the Shelfcrest crest: parcels on the shelf carrying yellow tags as they pass
  1. A best seller paying the low-inventory-level fee every month

    Restocks arrive after days of supply falls below 28

    Move the reorder point up by the lead time the supplier actually delivers

  2. Four slow products holding 150 days of supply

    Excess inventory and storage fees grow while the units age

    Stop reordering, lower the price or run ads to sell through, then decide what to remove

  3. Every shipment sent to a single location

    A placement fee on every unit, paid out of habit

    Pack for Amazon-optimized splits where the product and the carton count allow it

  4. Ads at full budget on a product about to stock out

    Clicks bought for a product that will not be there

    Tie ad budgets to days of supply, and cut them before the product runs low

The first 30 days, then every week

  1. Week 1: access and the picture

    You authorize Shelfcrest as a service provider in Seller Central for inventory and reports. Every SKU is read: days of supply, excess, stranded units, fees paid in the last months. Output: a ranked list of what stock is costing you.

  2. Week 2: costly problems first

    Stranded units get their listings fixed, excess stock gets a plan, and products paying the low-inventory-level fee get their next restock moved forward.

  3. Week 3: forecast and reorder points

    A forecast for each product from your own sales history, and a reorder point that allows for your supplier's real lead time.

  4. Week 4: restock calendar and report

    A restock calendar set against next month's FBA capacity limit, with the shipment split for each shipment and its fee. The first report records where inventory started.

  5. Every week after

    Days of supply, open shipments, stranded units and ad budgets against stock, in that order.

  6. Every month

    When Amazon announces the next capacity limit, usually in the fourth week, the calendar is checked against it before anything is ordered.

The first month of FBA inventory consulting: access and the stock picture, the costly problems first, the forecast and reorder points, then the restock calendar and the first report, followed by a weekly check. Week 1: access and the picture Week 2: costly problems first Week 3: forecast and reorder points Week 4: restock calendar Every week after every SKU, days of supply, fees stranded, excess, low stock fee per product, from your sales against capacity, first report days of supply, shipments, ads
Four weeks, then a weekly inventory check

Included in FBA inventory consulting

The listing tier of the crest: parcels carrying clean printed labels as they move along the shelf
  • Days of supply for every product, against the 28 and 90 day lines
  • A demand forecast and reorder point for each product
  • A restock calendar set against FBA capacity limits
  • Shipment split choices with the placement fee for each
  • Stranded inventory found and its listings fixed
  • A plan for excess and aging stock before long-term storage fees
  • Ad budgets tied to stock, so no clicks are bought for empty shelves
  • A weekly check and a written monthly report
  • Your data, forecasts and reports stay yours

Supplier negotiation, freight booking and prep work are not included. For inventory planned together with listings, ads and account health, see full account management. For money Amazon owes on lost or damaged units, see the FBA reimbursement service.

A 10-step Amazon inventory management check you can run this week

  1. Monitor inventory on the Inventory Performance dashboard: note excess, stranded, sell-through and in-stock.
  2. Download your FBA inventory reports and list every SKU with less than 28 days of supply.
  3. List every product with more than 90 days of supply.
  4. Check your statement for low-inventory-level fees and placement fees last month.
  5. Fix the listings behind any stranded units.
  6. Check the Capacity Monitor for next month's limit.
  7. For your top product, work out the reorder point: daily sales × (lead time + safety days).
  8. Check whether your cartons could qualify for Amazon-optimized splits.
  9. Compare each ad budget with the days of supply behind it.
  10. Write down your supplier's real lead time from the last three orders, not the quoted one.

If that check shows more fees than you expected, that is where inventory management, or an Amazon FBA consultant, pays for itself. The ACoS calculator helps with step nine.

Doing it yourself, inventory software, a 3PL, or an Amazon FBA consultant

OptionWorks well whenWhere it breaks
Doing it yourselfA few products with steady salesFee rules change during the year, and restocks slip when sales spike
Inventory softwareMany SKUs and a need for daily forecastsSoftware forecasts; it does not decide which product deserves the cash or tie the ads to stock
Prep center or 3PLStoring stock outside Amazon and sending it in wavesThey move boxes; the plan of what to send and when still has to come from somewhere
Amazon FBA consultantFees and stockouts cost more than a plan wouldConsultants who forecast without your own sales data

Who this service is for

A good fit

  • Private label brands on FBA paying low stock or placement fees
  • Brands with best sellers that run out, or slow sellers that age
  • Brands launching products that need a first restock plan

Not a fit

  • Merchant fulfilled only accounts with no FBA stock
  • Brands looking for freight booking or a warehouse
  • Vendor Central only accounts

What FBA inventory management costs at Shelfcrest

The top tier of the crest with a single parcel at the summit

FBA inventory consulting: quoted after the audit

FBA inventory consulting is quoted in writing after the free audit, as a flat fee set by the number of products and how often they restock. It is never a share of fees saved. The monthly plans are on the pricing page.

Inventory management for Amazon sellers FAQ

The growth tier of the crest: the parcel stream thinned into one clean line along the shelf
  • What does inventory management for Amazon sellers include?

    Demand forecasting, inventory planning and replenishment for FBA stock: how much to send, when and how, with inventory tracking against sales trends. It is set against Amazon's capacity limits, the Inventory Performance Index, placement fees, storage fees and the low-inventory-level fee.

  • What does an Amazon FBA consultant do for inventory?

    An Amazon FBA consultant plans the stock a brand keeps in Amazon's fulfillment network: how much to send, when and how, set against Amazon's capacity limits, the Inventory Performance Index, placement fees, storage fees and the low-inventory-level fee.

  • What is the low-inventory-level fee?

    An FBA fee Amazon charges when a product's historical days of supply is below 28 days on both the 90 day and the 30 day measure. New Professional sellers are exempt for 365 days after their first inventory is received, and new-to-FBA products for 180 days.

  • What is a good number of days of supply?

    Amazon's Inventory Performance help suggests enough stock to cover 30 to 60 days of expected sales. Under 28 days risks the low-inventory-level fee, and over 90 days counts as excess.

  • What is the Inventory Performance Index?

    Amazon's measure of how well FBA inventory is managed, built from excess inventory, stranded inventory, sell-through and in-stock rate. It is shown on the Inventory Performance dashboard.

  • How do I avoid the inbound placement fee?

    Amazon charges no placement fee for Amazon-optimized shipment splits, which need at least five identical cartons or pallets per item, each with the same quantity and mix. Sending to a single location costs a fee per unit.

  • What is stranded inventory?

    Units in a fulfillment center without an active listing. They cannot be bought, and they still count against storage. Fixing the listing makes them available again.

  • What are FBA capacity limits?

    A monthly limit on how much inventory you can send to and store at Amazon, one per storage type, usually announced in the fourth week of the month.

  • How often should I restock?

    At the reorder point: daily sales times the supplier's real lead time plus safety days. The calendar follows from that, not from a fixed monthly habit.

  • Should ads change when stock runs low?

    Yes. Buying clicks for a product about to stock out wastes money and can hurt the listing. Budgets are tied to days of supply.

  • Do you use inventory management software?

    Software helps track inventory and forecast demand, and your own inventory reports in Seller Central are the starting data. Tools do not decide which SKU deserves the cash, or when to cut ad spend before stockouts, so the restocking decisions stay with a person who reads the numbers.

  • How does good inventory management help FBA sellers?

    It helps reduce lost sales from stockouts, cuts fees from excess and low stock, and protects the customer experience, because a product that is always in stock keeps its reviews and its rank. It also frees cash that would otherwise sit in fulfillment centers.

  • Do you work with prep centers and 3PLs?

    Yes, as part of the plan. The consultant decides what to send and when; the prep center or 3PL does the physical work.

  • Do you manage merchant fulfilled orders?

    Inventory consulting is for FBA stock. Merchant fulfilled performance is covered in full account management.

  • What access do you need?

    Service provider access in Seller Central for inventory and reports, and your supplier lead times and costs.

  • What happens if we stop?

    The forecasts, the restock calendar and the reports stay yours.

Get a free FBA inventory audit.

Send your store link. You get a written audit: days of supply by product, fees paid, stranded and excess stock, and the first restock changes to make.

The Shelfcrest crest as five tiers: audit, listing, ads, buy box and growth, with the buy box tier lit, because this page belongs to it. 01 audit02 listing03 ads 05 growth04 buy box top of the shelf
Main marketplace
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Where it hurts