A small Amazon agency, on purpose.
Shelfcrest is a founder-led Amazon agency for private label and DTC brands. One person does the work, the prices are published, and every engagement starts with a written audit.
Where "Shelfcrest" comes from
In ecommerce, the digital shelf is the name for everywhere a product appears online: the search results page, the product page, the category, the ads next to a competitor's listing. On Amazon, that shelf is one results page, and most shoppers never scroll far down it.
A crest is the top of something: a wave, a hill, a ridge. Shelfcrest is the top of the digital shelf, the place in the results where shoppers actually look. The job the name describes is getting a product there, and keeping it there without paying more for every sale than the sale is worth.
The stepped tower on the homepage is the same idea in three dimensions. Each tier is one part of the work, from the audit at the base to growth at the top, and one parcel reaches the summit.
Why start another Amazon agency
Hiring an Amazon agency comes with a familiar set of risks. The person on the sales call may not be the person in the account. A fee tied to ad spend rewards recommending more spend. A report can show impressions and clicks without saying whether a single ad sale made a profit. And if the campaigns are built in the agency's own structure, the knowledge can leave when the agency does.
None of those problems need a bigger agency to fix.
They need a different set of defaults: a named person doing the work, a fee that does not grow with spend, reports built around margin, and an account that stays the brand's property from the first day to the last. Shelfcrest is built around those defaults.
Shelfcrest at a glance
| What it is | A founder-led Amazon agency |
|---|---|
| Founded | 2026 |
| Founder | Marko Ristić |
| Works with | Private label and DTC brands selling through Seller Central |
| Marketplaces | amazon.com, amazon.ca, amazon.co.uk, amazon.ie, amazon.com.au |
| Services | Amazon PPC management, Amazon SEO and listing optimization, full account management, and related account work |
| Pricing | Flat monthly plans, published on the pricing page |
| How it starts | A free written audit |
| Affiliation | Independent; not affiliated with, endorsed by or sponsored by Amazon |
Who does the work
Marko Ristić
Founder, Shelfcrest
Marko Ristić started Shelfcrest in 2026 to run Amazon accounts the way this page describes: one person doing the work, flat prices published in advance, and a written audit before anything is signed.
He does the audits, keyword maps, listing drafts and campaign changes himself. The guides on this site follow the same rule as the work: each one is built from Amazon's own help pages and lists its sources with the date they were checked.
Five things Shelfcrest believes about Amazon
Margin decides, not ACoS
An ACoS only means something next to the profit margin behind it. Every bid starts there.
The listing comes before the ads
Advertising a listing that does not convert pays Amazon to show shoppers a page they will leave.
Amazon's rules are the starting point
Title limits, prohibited terms and image requirements change. The work follows Amazon's current help pages, not last year's habits.
The account belongs to the brand
Campaigns, reports and listing copy are the brand's property, before, during and after any engagement.
Nobody can promise a ranking
Amazon controls its search results. What can be promised is the work, how often it is done, and an honest report.
How a Shelfcrest engagement runs
A written audit
Free, before anything is signed. It ranks what is costing rank, clicks and margin.
Access through permissions
The brand adds Shelfcrest as a Seller Central user with only the permissions the work needs. Never a password.
A 90 day plan
Which products, which changes, in which order, agreed before work starts.
Weekly work
Search terms, negatives and bids every week; listing changes sent for approval before they are published.
A monthly report
What changed, why, and what it did to sessions, conversion, ACoS against break-even, and TACoS.
Tools and data
Most of the work happens in the tools every seller already has. Nothing requires moving your data somewhere new.
| Source | Used for |
|---|---|
| Seller Central Business Reports | Sessions, units ordered, Unit Session Percentage and total sales by ASIN |
| Amazon Ads Campaign Manager | Spend, ad sales, search term and targeting reports, bids and budgets |
| Seller Central listing tools | Title, bullets, search terms, images and suppressed listing checks |
| Account Health dashboard | Policy warnings and the Account Health Rating |
| Your cost data | Cost per unit, fees and shipping, to calculate break-even ACoS |
Reports are shared as documents you keep. If a paid tool is used for your account, the report says which one and what it measured.
Who Shelfcrest works with, and who it turns down
Works with
- Private label brands with a product that has stalled
- DTC brands bringing an existing product onto Amazon
- Brands launching a new ASIN
- Brands that want a second opinion on the agency they already pay
Turns down
- Requests to guarantee a ranking or a sales number
- Anything involving fake reviews, review manipulation or incentivized reviews
- Products that break Amazon's restricted products policies
- Work that would use another brand's name in listings or search terms
- Vendor Central only accounts
How a Shelfcrest guide is made
Start from the question
Each guide answers one question sellers actually search for, such as the backend keyword limit or what TACoS means.
Read Amazon's own pages
Every rule, limit and fee comes from Seller Central help or Amazon Ads documentation, read on a recorded date.
Work the example
Formulas are shown with a worked example on an illustrative product, and the arithmetic is checked.
Mark what is not a rule
Practice and judgment are labeled as such, separate from what Amazon requires.
List the sources
Every guide ends with its sources and the date each was last verified.
Review and correct
Fee and policy guides are reviewed at least once a year, and any correction is noted on the page.
Corrections log
No corrections yet. When a guide or service page is found to be wrong, the fix and its date will be listed here.
Spotted something? Write to hello@shelfcrest.com, with the page and what is wrong.
What Shelfcrest will never do
- Show client logos, results or reviews that are not real and approved
- Claim an Amazon partner status or certification it does not hold
- Ask for a Seller Central password
- Charge a percentage of your ad spend
- Keep your campaigns, files or reports when you leave
- Buy, trade or incentivize reviews
About Shelfcrest
Is Shelfcrest affiliated with Amazon?
No. Shelfcrest is an independent agency and is not affiliated with, endorsed by or sponsored by Amazon.
Does Shelfcrest have partner status with Amazon Ads?
Not yet. Partner status depends on managed ad spend and certifications. This page will say so when it is true.
Who will work on my account?
The founder. There is no account manager between you and the work.
Where is Shelfcrest based?
Shelfcrest is run from Serbia, on Central European Time, which shares the working day with the UK and Ireland and the morning with the US East Coast. The work is done remotely for brands selling in the US, Canada, the UK, Ireland and Australia.
Does Shelfcrest have case studies?
Not yet. Case studies will be published only with real results and the brand's permission. Until then, the guides and the free audit show how the work is done.
See how it works on your listing.
The free audit is the fastest way to judge the work.
