Amazon services, one seller account at a time, founder-led

Shelfcrest is a founder-led Amazon agency. That means one person, not a rotating team, audits your account, writes the plan and does the work, and you talk to that person directly. Read how Shelfcrest works and who is behind it before you book anything.

It also means we take on fewer brands, and say no when an account needs more hours than one senior person can give.

Every engagement starts with a free written audit. We look at listings, advertising, account health, inventory and fees, and send a document that says what we found, what we would change first and why, whether or not you hire us. The audit is the best way to judge an agency: it shows whether they understand your account before you pay anything.

The work happens inside your Seller Central account, through the user permissions Amazon provides, so you keep ownership of the account and can see every change. Amazon's help shows how narrowly permissions work: some settings, such as Listings Status, can only be changed by users granted inventory rights. We ask only for the access each service needs.

Everything we write and change is built on Amazon's own rules: Seller Central help pages, Amazon Ads guides and Amazon's seller blog, read at the source and dated. Where Amazon does not publish something, such as ranking weights, we say so and test instead of guessing. Our guides in the Listing SEO, PPC, FBA and account health sections are the same research, published.

We will not claim results we have not produced. Shelfcrest is new, and this page shows no client logos, revenue figures or testimonials, because inventing them would be the first broken promise. We are also not a member of Amazon's Service Provider Network or the Amazon Stores Agency program, and we say so on our Amazon SPN guide.

Amazon runs its own agency program.

The Amazon Stores Agency program gives partner agencies a dedicated partner development manager, and Amazon says brands referred through it may qualify for incentives worth $50,000 or more, with an account manager for up to a year for qualified new sellers. If you are launching a new brand, ask any agency, including us, whether they are in it and what that would mean for you.

The services below cover the full seller journey. Listing SEO and catalog management get products found and shown correctly. PPC management runs Sponsored Products, Sponsored Brands and display ads against a break-even ACoS. Account management, inventory consulting and reimbursement keep operations healthy and recover money Amazon owes. Brand protection, storefront design and Walmart management grow the brand beyond a single listing.

Agencies usually describe themselves as either full service or specialist. A full service Amazon agency runs everything: listings, advertising, inventory management, account health and often supply chain and content. A specialist does one thing, such as PPC advertising or listing optimization, very deeply. Shelfcrest can work either way: one service on its own, or full account management with one person accountable for the whole account.

Whichever model you choose, the work should be data driven in the plain sense: decisions made from your own numbers, not a template.

The data is already in Seller Central and the Amazon Ads console: Business Reports for sessions and conversion, search term reports for what shoppers typed, Search Query Performance for brand searches, and the account health dashboard for risk. Our reports show those numbers each month, next to what we changed.

Content and marketing sit inside the services rather than beside them. Listing copy, A+ Content, Brand Store pages and ad creative are written to the same keyword map, so the product page, the store and the ads tell one story. Growth strategy comes last, once the basics hold: a new product, a new marketplace, or more advertising, chosen from the numbers.

On case studies: we will publish them when we have them, with the client's permission and the numbers they agree to share. Until then, the free audit, our published guides and the written plan are the evidence you can check. Any Amazon agency's results should be verifiable, and it is fair to ask for that before you sign.

Most brands start with one service, usually the one the audit shows is costing them most, and add others only when the first is working. Full account management combines them for brands that want one person responsible for the whole account.

Pricing is published on our pricing page, so there is no sales call needed to learn what a service costs.

What we do not offer matters too. We do not buy reviews, run review schemes, create duplicate listings, or promise rankings, and we do not use tactics Amazon's policies prohibit, because the account at risk would be yours.